Top Recipes is a franchise by Livestrong.com. This hub in particular was created to replace our annual end-of-year trends franchise. Top Recipes was a hub intended to be released for the holidays of 2020 showcasing the top recipes for a healthy new year. I was responsible for branding the franchise which consisted of color palette, logo creation, images, dedicated emails, hub landing page design and social assets.
I wanted the elements and colors to be organic and have the visual feeling of food and holidays. The main colors are the rusty orange, burgundy, white and mustard gold. I wanted to portray spices and warmth. The additional colors above are used throughout the hub for different type of dishes and food preparations.
