Livestrong.com

I joined the Livestrong.com team at LeafGroup October of 2019 as their in-house digital designer. I was fortunate to have been given a role where I will be responsible for all aspects of design for the brand, from branding, editorial, illustrations, social and even web and product. I was assigned the project to help them re-brand visually. After much collaboration and brainstorming with the rest of the LS team, I made it my goal to elevate the brand and match the quality of content the editors are creating with a sophisticated and approachable look. I was able to do LS and each of its editorial verticals below.

Colors, patterns, shapes, elements and overall look and feel for each vertical had to be created- all belonging to the same Livestrong brand– cohesive but different in their own way enough to be able to communicate what each vertical is about.